Farkhonda Amiryar is a driven young woman. She graduated in 2012 from Kabul University with a degree in Agricultural Economics, working as a project manager afterward with the Ministry of Agriculture. However, not merely content to work as a government employee, she started a technical and vocational job training company with her brother while still a university student.
Her company, Pearl Horizon Consulting Services Company, has trained hundreds of youth and women on how to access job opportunities in Afghanistan’s private sector through courses in business, communications and the ICT sector. With unemployment and under-employment driving young Afghans to migrate to Europe in record numbers, Amiryar has helped give them a reason to stay in the country by providing them by building up their marketable skills and placing them in jobs. Her company has also provided capacity-building and business management services to small and medium size enterprises (SMEs) and unique business skills training to women.
In 2015, she decided to invest in herself while improving the management of her company by taking part in professional management certificate training at The Women's Center (TWC) housed at the American University of Afghanistan.
Though she had already lead a business, a team of professionals, and worked with stakeholders in the private and public sector, she felt that she could further improve her operations. The course, Professional Development Certification Training Program (PDCTP), provides a solid background to women business owners in how to standardize their operations.
“After attending the training, I transformed my business from having no major standard management system to using a well-known management system. I have used the learning from the training and improved our financial and accounting system, marketing approach, and have established effective communication within our company and to a diverse group of clients and other stakeholders across the services industry.”
With her company running more smoothly, she says she is currently working to expand her business activities to other provinces, bringing capacity-building services to more Afghans across the country. According to government statistics for urban areas, only 13 percent of Afghan women participate in the workforce.